We got an email this morning from our friends at New Era Colorado, talking up the story of the passage of Measures 2B and 2C in Boulder this week. These two measures lay the groundwork for the Colorado city to become the first in the country to consider creating a municipal energy utility for the purpose of promoting renewable energy.
The victory was a huge one for our friends at New Era who, in the lead up to the vote, registered 5,000 young voters and made 100,000 attempted voter contacts. Over the course of the campaign, New Era and their allies were outspent nearly 11 to 1 by Xcel Energy, the local utility company that has repeatedly refused to respond to the threat of climate change by moving to more renewable energy production.
One local blog powerfully demonstrated the impact of New Era’s get out the vote efforts.